such as promotion or The Strange Case of the auction of Semen
Another unusual example of how the Internet can help us promote our products, affiliate commissions in return for large … or just ourselves. It happened over a year ago, but it serves to demonstrate to what extent it might open doors a creative use of the Internet.
In 2007, Jesús Revuelta was 24 years, had just graduated in marketing and advertising and was enrolled in an expensive course of viral and guerrilla marketing in academia Complot.
As part of a work for your school, Jesus was one goal: becoming famous. As no money to pay for an advertising campaign used the Internet. Remember that your goal was to draw attention. What did for it? Well none other than his semen auction on eBay on March 19, Father’s Day.
Not surprisingly, eBay has a system that detects and censorship illegal auctions. ¡Imagine what would happen if the auction site allowing organs, for example! To mislead the owners of eBay and delaying the time of censorship, Jesus began to pack a full auction, which also included one of his semen DVD in the series Desperate Housewives. A title, by the way, very appropriate, giving a humorous touch to the action.
Anyway, Jesus could not know how many hours pass before eBay canceled the auction. What if I did not give it time to get the visibility that you need? To support his campaign turned to another technique of free promotion: publish a blog, called sperm. It explained that his desire was to help single women who could not conceive. That is, taking account of the golden rules to create a business: know what target you are going, what are your potential customers.
Jesus does not neglect its ranking. Was presented as a differentiated product, something very important in marketing. In his case, his offer was intended to be an alternative to commercial banks of semen, much more impersonal, and whose users can not specifically choose the father of their future children.
In just two days Jesus was invited to the program of Ana Rosa Quintana, a morning TV magazine well known in Spain. After that appeared in many other media. Received firm offers of four women involved, but finally rejected the advice of his lawyer, since this method of insemination could have consequences (future obligations of paternity, inheritance, etc …).
Within weeks created a parallel blog, Become famous, in explaining how and why he designed this unusual campaign. This blog was second to his real target: the advertising agencies that could offer work. In June he signed a contract with Double You, an interactive marketing agency more important in Spain.
It is not that we now launch our auction body fluids. Just to take note of how the Internet can help us achieve visibility with very little means and a minimum initial investment. Just be creative and know the environment in which we operate. Our courses can help you get started.
THE BLOG: YOUR FIRST BUSINESS ON THE INTERNET
I’ve been a few weeks hablándoos of how easy it is to make money online, and sure many of you have convinced you that affiliate marketing can be a very tempting and lucrative business. Some you will discover what you already own, especially if you have taken the experience that I share with you through articles and courses that I run.
But I suspect that others, all this seems too complicated. “Yes, I understand that I pay to advertise and earn money every time the advertiser gets a sale or a visit to your website. All this is fine, but… where do you sack a website where I put those ads? I know nothing of technology, where do we start? “.
In the Internet business models are more affordable than others. Some, such as online shops, web-based tool requires a complex and a considerable investment. Of course, if the business is well managed, revenue will also be greater in proportion.
But let’s assume that you begin to try their luck on the Internet without knowledge and without risking anything. Zero investment. Is that possible?
It is possible. No need to pay for you to design a complex website, or give you a domain, or hosting a server. A blog is more than enough to start. And I have three good news to add:
Blogs are free. Nearly all networks offer some blogs pay extra, but in essence you can create a blog only very attractive advantage of the free tool.
Blogs are easy to use. No need to know web design or programming to create a blog. Comes with predefined templates for the user to choose which one you like, and the text editor is simpler than a Word. Within a few weeks you will use all the basic functions.
Blogs allowed advertisements. Not all, as we shall see, but a vast majority of systems.
As you can see, we have three basic elements needed to implement any business: capital (in this case, it is not necessary), technology (free and easy to handle) and a potential source of revenue (advertising).
Surely you will not be the first blog to make you rich, but you can give your first extra income without risk or a euro, and most importantly, we provide a platform for learning to create, if you like, a whole network of business very profitable in the medium term.
In coming posts I will talk about where you create your first blog and how to make it a success.
The network is very common organization of all kinds of competitions and delivery of all sorts of prizes to users. Organize and provide something of great value to loyal users and is often a good way to get presence in media, especially if it is something original and appealing. Therefore for websites can be very interesting to organize competitions are sponsored by companies that are part of the revenue expenditure in support of management. Bitacoras.com The awards are a good example of that, having secured major sponsors for some of their categories.
Events:
Is it a good deal of the Internet to organize an event? the truth is that there are many but so few of them will become profitable in economic terms. Most of these events arise as a need of the industry and its organizers are a great way to make themselves known and gain influence. Therefore we can not consider the organization of events as a business model but maybe as a supplement or as a way to attract interest in our other projects.
Work, work, work:
Makes 20 the number of business models in the network. No work, no reward and all the big Internet businesses have something in common, a lot of work by its creators. And I do not mean you have to kill to work with intelligence and effectiveness may not be necessary to work from sun to sun, but nobody thinks to create a successful product in the network do not have to work hard.
