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such as promotion or The Strange Case of the auction of Semen
Another unusual example of how the Internet can help us promote our products, affiliate commissions in return for large … or just ourselves. It happened over a year ago, but it serves to demonstrate to what extent it might open doors a creative use of the Internet.
In 2007, Jesús Revuelta was 24 years, had just graduated in marketing and advertising and was enrolled in an expensive course of viral and guerrilla marketing in academia Complot.
As part of a work for your school, Jesus was one goal: becoming famous. As no money to pay for an advertising campaign used the Internet. Remember that your goal was to draw attention. What did for it? Well none other than his semen auction on eBay on March 19, Father’s Day.
Not surprisingly, eBay has a system that detects and censorship illegal auctions. ¡Imagine what would happen if the auction site allowing organs, for example! To mislead the owners of eBay and delaying the time of censorship, Jesus began to pack a full auction, which also included one of his semen DVD in the series Desperate Housewives. A title, by the way, very appropriate, giving a humorous touch to the action.
Anyway, Jesus could not know how many hours pass before eBay canceled the auction. What if I did not give it time to get the visibility that you need? To support his campaign turned to another technique of free promotion: publish a blog, called sperm. It explained that his desire was to help single women who could not conceive. That is, taking account of the golden rules to create a business: know what target you are going, what are your potential customers.
Jesus does not neglect its ranking. Was presented as a differentiated product, something very important in marketing. In his case, his offer was intended to be an alternative to commercial banks of semen, much more impersonal, and whose users can not specifically choose the father of their future children.
In just two days Jesus was invited to the program of Ana Rosa Quintana, a morning TV magazine well known in Spain. After that appeared in many other media. Received firm offers of four women involved, but finally rejected the advice of his lawyer, since this method of insemination could have consequences (future obligations of paternity, inheritance, etc …).
Within weeks created a parallel blog, Become famous, in explaining how and why he designed this unusual campaign. This blog was second to his real target: the advertising agencies that could offer work. In June he signed a contract with Double You, an interactive marketing agency more important in Spain.
It is not that we now launch our auction body fluids. Just to take note of how the Internet can help us achieve visibility with very little means and a minimum initial investment. Just be creative and know the environment in which we operate. Our courses can help you get started.